Stand Design and build-up at IBTM World 2019
Client: Göteborg & Co AB
Our customer wanted to bring a "slice of the Gothenburg archipelago" to the IBTM World floor. To achieve that we designed the main structure to imitate the typical red houses of the Swedish archipelago, and we used reclaimed wood to build it. Furthermore, we combined pallet wood and steel mesh to imitate the typical fishing crates and crayfish cages. For the final look we reclaimed fishing nets and other elements to bring the Swedish archipelago in Barcelona. And judging from our customers' reaction, we were very successful at it.